digital technology is transforming the way we communicate, work, do business, and live.
companies will either adapt to the new reality or disappear. Digital transformation is the process of using technology to create new experiences for customers. Digital transformation adds value to every interaction with customers and begins and ends with how you think about customers and engage with them. Our experts in digital transformation approach the process in 3 essential steps:
1
analysis & audit
why it's important
to evaluate the viability of an idea or concept, we consider all relevant factors and analyze in detail all relevant digital parameters for the future project. The data-driven analysis stage is essential as it provides clarity to management and stakeholders for implementing any digital project.
what to expect
the analysis stage brings new insights, opportunities, and risks that were not evident from the start. We identify in detail the resource needs for implementing digital projects.
2
defining the roadmap
why it's important
there are countless ways to fail in the digital space, and one common cause of failure is a lack of adequate understanding of relevant opportunities and threats. Changes in technology, market trends, and customer behavior create circumstances that make strategic decision-making difficult. To tackle this dynamic environment, we have developed an assessment process for the digital assets required to achieve your business objectives: we evaluate their usage, type, and quality to see if you have the right variety and necessary strategy.
what to expect
the result of the process will help you understand your position in the digital landscape and will show you potential directions.
3
digital production
why it's important
to strengthen your company's image and digital presence by developing various digital assets such as online platforms, web or mobile apps, interactive banners, videos, and animations, in a way that can be perceived as identifiable but unique in the industry. Digital assets are the best tools to convey your message and ensure that your business is future-proof.
what to expect
project management for the production of your digital assets, close collaboration with the production team, a continuous feedback process, and coordinated planning.
- creative concept/digital strategy;
- digital & social media content (communities, video/static/animated content, AR filters, activations);
- complex digital assets - web apps, mobile apps, online platforms;
- integrated management and production of digital campaigns (static and animated banners, rich media, performance reporting);
- media-buying and performance.
