Social Media has completely changed the way we eat. Food stopped being about taste Instagram is responsible for changing the focus, from taste to looks.
The #food hashtag has more than 250 mil. hits, while #foodporn registered 160 mil. In other words, food has become a form of self expression, embraced by everyone, from hipsters to housewives. This trend led to a surge in sites, apps, blogs, online platforms, chock full of recipes.
Floriol, the romanian oil brand, also wanted to cater to its milennial target, that was looking for cooking inspiration, but it didn’t want to launch just another recipe app based on technical stuff, like time or ingredients.
Because our target consumes content that reflects their mood, we designed an app that offered them recipes based on what they were feeling: Mood Food.
Lazy. Happy. Melancholic. Dreamy. We had recipes for each one of their moods. All they had to do was input it in the app and a recipe would then pop up.
The Mood Food app got excellent reviews from bloggers, was downloaded 10.000 times, reached third place in lifestyle apps in Google Play and was featured in its popular apps.